Privacy policy

Privacy Policy

Last updated: May 28, 2026

PerfectBaby™ (“we,” “our,” “us”) operates this online store. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or otherwise interact with our services.

Information We Collect

We may collect the following types of personal information:

Contact details: name, email address, phone number, billing and shipping address.
Order details: products purchased, order history, payment method.
Payment details: processed securely via Shopify Payments, PayPal, Klarna, Coinbase Commerce, or other providers — we never store full card details.
Device and usage information: IP address, browser type, how you interact with our store.
Marketing data: email subscriptions, response to campaigns, opt-in preferences.

How We Use Your Information

We use your personal information to:

Process and deliver your orders.
Provide customer support.
Send order updates and account-related notifications.
Improve our website and shopping experience.
Prevent fraud and ensure secure payments.
Send marketing communications (only if you have opted in).

Sharing Your Information

We do not sell your personal data. We may share your information with:

Shopify — our ecommerce platform.
Payment processors — PayPal, Shopify Payments, Klarna, Coinbase Commerce.
Shipping and fulfillment partners — to deliver your order.
Email marketing platforms — Omnisend, for sending campaigns and transactional emails (only if opted in).
Advertising platforms — Meta (Facebook & Instagram), TikTok, Pinterest — for advertising and remarketing.
Analytics providers — Google Analytics, Shopify Analytics, to understand site usage.
Legal authorities — if required by law.

Cookies & Tracking

Our store uses cookies and similar technologies to provide a better shopping experience. Specifically:

Essential cookies: for cart, checkout, and login functionality.
Analytics cookies: Google Analytics, Shopify Analytics.
Marketing cookies: Meta Pixel, TikTok Pixel, Pinterest Tag — for personalized advertising.

You can manage or disable cookies in your browser settings, or through our cookie consent banner on the website.

Data Retention

We retain your personal information for as long as necessary to:

Fulfill orders and provide customer support.
Meet legal, accounting, or reporting obligations (typically 7 years for order data in the EU).
Resolve disputes and enforce our agreements.

Marketing data is retained until you opt out or for up to 3 years of inactivity, whichever comes first.

Your Rights (EU & EEA Customers)

If you are located in the European Union or EEA, you have the right to:

Access, update, or delete your personal information.
Request a copy of your personal data (right to portability).
Object to or restrict certain processing of your data.
Opt out of marketing communications at any time.
File a complaint with your local data protection authority.

To exercise your rights, please contact us at info@perfectbaby.store.

Data Security

We take appropriate technical and organizational measures to protect your data, including SSL/TLS encryption for data in transit and secure storage practices. However, no online transmission is 100% secure.

International Transfers

Your data may be transferred to and processed in countries outside the EU/EEA, including the United States. We ensure such transfers are protected by appropriate safeguards (e.g., Standard Contractual Clauses).